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Tiger Woods enters 'surging' golf apparel space with Sun Day Red
  + stars: | 2024-05-01 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTiger Woods enters 'surging' golf apparel space with Sun Day RedDavid Abeles, TaylorMade CEO, and CNBC's Dom Chu join 'The Exchange' to discuss Tiger Woods' new golf apparel brand, the potential for an IPO, and more.
Persons: Woods, David Abeles, CNBC's Dom Chu Organizations: Sun
On Tuesday, Tiger Woods and golf equipment and apparel maker TaylorMade announced an expanded partnership with a new golf accessory line called "Sun Day Red." TaylorMade CEO David Abeles even suggested during the press conference that this is Woods' company and they are just there for support. Tiger Woods is seen in apparel featuring the Sun Day Red logo. Tiger Woods' new Sun Day Red logo. Business Insider reached out to TaylorMade, Nike, and representatives for Woods.
Persons: , Tiger Woods, TaylorMade, Woods, Forbes, Josh Gerben, Gerben, Tiger, Tyrone Walker, David Rumsey, David Abeles, Abeles, Ben Jared, Jon Rahm, Michael Jordan, Serena Willams, LeBron James, Rory McIlroy, Jamie Squire, Keyur Khamar, Djansezian Organizations: Service, PGA, Nike, Business, Hunt & Hunt Lawyers, Sun, Ventures, TaylorMade Lifestyle Ventures, Taylor, Inc, Front, Callaway, Gatorade, Woods Locations: Los Angeles, TaylorMade, Australia, San Clemente , California, Carlsbad, Woods
Woods introduced his lifestyle brand Sun Day Red on Monday evening the day after the Super Bowl and during the middle of Hollywood's awards season. He's transitioning to the next phase of his career with TaylorMade Golf after he parted ways with Nike after 27 years. Some in the fashion community believe Woods can survive without sporting Nike's popular swoosh on chest. “The brand has a lot of potential, with Tiger being the face of it, and the machine pushing it. Woods already had a deal with TaylorMade for clubs and with Bridgestone for the golf ball.
Persons: Woods, He'll, , Allen Onyia, Tiger, ” Onyia, he's, Kultida, Angela Watts, Watts, ” TaylorMade, David Abeles, ” Watts, Organizations: ANGELES, Super, TaylorMade, Nike, , Atlanta, Bridgestone, PGA Locations: United States, Canada
Tiger Woods at the practice range on April 5, 2022, before the start of the 2022 Masters at Augusta National Golf Club in Augusta, Georgia. Woods says the name of the brand "Sun Day Red" is a tribute to the fact that he's always worn red on Sundays. The tiger logo is a tribute to the 15 majors he has worn over the course of his career. The brand, Sun Day Red , will be available first only online beginning in May. Tiger Woods and TaylorMade have made it official.
Persons: Tiger Woods, Woods, Tiger, TaylorMade, David Abeles, Abeles, Mark Steinberg, Michael Jordan, Eric Smallwood, Smallwood, Rory McIlroy, That's, Josh Gerben, Gerben Organizations: Augusta National Golf Club, PGA, Sun, Nike, CNBC, TaylorMade, Air, Apex Marketing, of Famer, Apex, ESPN, Ventures, Gerben, CNBC PRO Locations: Augusta , Georgia, Pacific Palisades , California, Carlsbad , California, TaylorMade, Los Angeles
Los Angeles CNN —Tiger Woods has found a new look after splitting up with Nike, his longtime partner, last month. On Monday, Woods announced that he would be partnering with Taylormade to launch a new apparel brand — Sun Day Red. Courtesy Sun Day RedThe golf legend’s new brand partnership comes one month after Woods and Nike announced the end of their 27-year partnership. Even as a sex scandal nearly 15 years ago drove sponsors like Gatorade and AT&T away from Woods, Nike stood by Woods’ side. Sun Day Red will sell both athletic and lifestyle wear, according to Taylormade CEO David Abeles.
Persons: Woods, Taylormade, , ” Woods, David Abeles, Abeles, Bob Dorfman, , Ramishah Maruf Organizations: Los Angeles CNN, Nike, Sun, Taylormade, Woods, Greater Milwaukee, Gatorade, CNN, Baker Locations: Los Angeles, Pacific Palisades, Woods
For even those who have only a passing interest in golf, one of the sport’s most memorable images is of Tiger Woods playing his way to another major tournament victory while wearing a red polo shirt with a white Nike swoosh. In January, Mr. Woods announced the end of his 27-year deal with Nike, which had made him hundreds of millions of dollars. The partnership was marked by memorable ads and, of course, the red Nike shirts that Mr. Woods wore during many final rounds on Sundays. It will be stitched with a tiger in the center, the logo for his new brand under TaylorMade: Sun Day Red. (Mr. Woods switched to FootJoy shoes from Nike after his car crash in 2021.)
Persons: Tiger Woods, Woods, , David Abeles Organizations: Nike, Mr, Sun
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